Compared with the international market, China's packaging machinery started relatively late. After more than 20 years of development, China's packaging machinery has become one of the top ten industries in the machinery industry, providing a strong guarantee for the rapid development of China's packaging industry. It fills the domestic gap, and currently not only can meet the needs of the domestic market, but also some products are exported. And China has made great progress since joining the WTO. The level of packaging machinery has improved very quickly, and the gap with the world's advanced level has gradually narrowed. With China's increasing opening up, China's packaging machinery will also further open up the international market. But at present, the export value of China's packaging machinery is less than 5% of the total output value, but the import value is roughly equal to the total output value, which is far from developed countries.

At present, there is still a big gap between my country and foreign advanced packaging machinery. Although it has been greatly improved, the most important thing is the big gap in technology. The greater the proportion of the cost of technology development in the total cost of equipment, the higher the technical content of the equipment. The technical content of domestic packaging equipment accounts for about 3% of the cost of the entire equipment, and some even less than 0.3%. Of course, very few projects can reach more than 20%. Overall, the level of equipment is not high, and the materials used in equipment are limited by supply. The level of accessories is not high.

According to the analysis of market survey data by Spark Marketing Department, my country's food packaging machinery exports in 2008 reached 1.582 billion US dollars, an increase of 52.23% over the previous year. 45.19% of the total export value, an increase of 60% over the previous year; the total export value of packaging machinery was 758 million US dollars, accounting for 55.89% of the total export value of food and packaging machinery, an increase of 54.83% over the previous year. In addition, in the first 11 months of 2008, the export of food and packaging machinery was 1.509 billion US dollars, a year-on-year increase of 41.44%. In 2007, the total export value of food and packaging machinery in my country was US$1.294 billion, an increase of 57.14% over the previous year, of which the total export value of food machinery was US$533 million, accounting for 41.19% of the total export value of food and packaging machinery, an increase of 64% over the previous year; The total export value of packaging machinery was 762 million US dollars, accounting for 58.89% of the total export value of food and packaging machinery, an increase of 55.83% over the previous year. Duan Jiaxuan, an analyst in the machinery industry of CIC Consulting, believes that in the context of the global financial crisis in 2008, my country's foreign trade situation is extremely severe, and the export of the food packaging machinery industry is no exception. In 2008, although the export of the industry is still growing, the growth rate has slowed down significantly compared with 2007. Data show that in August 2008, the growth rate of my country's food and packaging machinery exports dropped by 33.36% compared with that in July. In 2009, the export situation of the food packaging machinery industry is still not optimistic. The data shows that from January to February 2009, the entire machinery industry has completed a total export delivery value of 145.355 billion yuan, a year-on-year decrease of 19.26%, and the growth rate dropped by 40.18% year-on-year. , the growth rate declined rapidly. At the same time, the proportion of export delivery value in sales output value (12.64%) also decreased by 3.68% year-on-year. In terms of different industries, the export delivery value of 7 industries, including the food packaging machinery industry, decreased to varying degrees compared with the same period last year.

However, it can also be seen that the current status of China's packaging industry in the international counterparts has been significantly improved, and its influence is also growing. In order to further close the communication and contact between international counterparts, China Packaging Federation recently held a press conference to announce that the "2010 World Packaging Conference" will be held in Beijing in early June 2010. According to the data provided by relevant national authorities, in 2008, the total output value of my country's packaging industry (excluding Hong Kong, Taiwan and Taiwan) reached 860 billion yuan, equivalent to more than 126 billion US dollars, and it has become the second largest packaging country in the world. In this regard, Shi Wanpeng, chairman of the Asian Packaging Federation and chairman of the China Packaging Federation, said that according to this development momentum, by 2010, the total output value of my country's packaging industry is completely sure to break through the 1.2 trillion yuan mark.

In addition, the Ministry of Finance has issued a notice that the export tax rebate rate for packaging or packaging machines (including shrink packaging machines) will be increased to 15%, which will further promote and revitalize the export of packaging machinery in China.

1. Industry scale

In recent years, my country's packaging industry has developed rapidly. According to statistics, in 2006, all China's special packaging equipment manufacturing enterprises achieved a total industrial output value of 12,181,594,000 yuan, and the national cumulative output of packaging machinery was 92,167.50 units, and the cumulative product sales income was 11,036,951 1,000 yuan, and the total accumulated profit was 644,591,000 yuan. From January to December 2007, the national total output of packaging machinery was 88,001.85 units, a decrease of 8.13% over the same period in 2006. From January to October 2008, the national total output of packaging machinery was 83,602.50 units, an increase of 24.09% over the same period in 2007. At present, there are more than 9,000 domestic packaging machinery enterprises, with more than 550,000 employees, more than 130 scientific research institutes and colleges and universities, and more than 1,300 product varieties.

According to reports, from January to May 2009, the total industrial output value of China's food and packaging machinery manufacturing industry was 24.323 billion yuan, and the industrial sales output value was 23.264 billion yuan, a year-on-year increase of 9.07% and 7.36% respectively. However, the output value of new products and the value of export delivery declined, which were 875 million yuan and 1.65 billion yuan, respectively, down 4.89% and 15.82% year-on-year. Among them, various indicators of special packaging equipment have declined: total industrial output value of 5.681 billion yuan; new product output value of 377 million yuan; industrial sales output value of 5.45 billion yuan; export delivery value of 550 million yuan. The total industrial output value of food machinery was 18.642 billion yuan; the industrial sales output value was 17.814 billion yuan; and the new product output value was 875 million yuan.

Industry insiders predict that from 2011 to 2015, the total output value of the packaging industry will reach 600 billion yuan, with an average annual growth rate of 6%; by 2015, the output of paper packaging products will reach 36 million tons, plastic packaging 9.46 million tons of products, 4.91 million tons of metal packaging products, 15.5 million tons of glass packaging products, and 1.2 million sets of packaging machinery.

2. Problems and solutions

With the rapid development of my country's packaging industry, the domestic packaging machinery industry is still at a low level, and some complete sets of packaging equipment with high content still rely on foreign imports to meet domestic demand. This phenomenon of over-reliance has seriously restricted the sustainable and stable development of my country's packaging industry, and has also put some uncompetitive packaging machinery companies in an endangered situation. Therefore, experts point out that the low-level development of packaging machinery will affect the rapid development of the entire packaging industry, so efforts must be made to change its backwardness.

Compared with developed countries, the product and technology gap of my country's packaging machinery industry is mainly manifested in the following aspects: From the perspective of product structure, there are only more than 1,300 kinds of packaging machinery in my country, such as pillow packaging machines, tea packaging machines, Particle packaging machines and other models have a small number of matching products, lack of high-precision and large-scale production products, and cannot meet market demand; the product quality gap is manifested in low product performance, poor stability and reliability, unsightly appearance, rough surface treatment, many The poor quality of components, short life and low reliability have affected the quality of the overall product; from the perspective of enterprise conditions, the domestic packaging machinery industry lacks leading enterprises, and there are not many enterprises with large production scale and high product quality; from the perspective of product development, the national It is still basically in the testing and imitation stage, with weak self-development capabilities, lack of pilot bases for scientific research and production, and scientific research funding only accounts for 1% of sales, while foreign countries are as high as 8%-10%. In general, compared with international advanced products, my country's packaging machinery is at a disadvantage in the competition of product development, performance, quality, reliability, and service.

According to the analysis, there are three reasons for these problems: (1) Lack of macro-control. Due to the low starting point of packaging machinery enterprises, "congenital deficiencies" and cross-departmental problems, there are problems in overall planning and macro guidance. In terms of investment and development of new products, there is often a rush, and low-level repeated disorderly competition occurs. (2) Lack of capital investment. This is also the commonality of the machinery industry, it is difficult to attract a large amount of capital investment, and it is difficult to carry out a large number of technical transformations. Due to insufficient funds, the average investment in research and development by enterprises accounts for less than 1% of sales, and it cannot achieve one generation of production, one generation of development, and one generation of research. Due to the lack of technical reserves, the lack of technology introduction, digestion and absorption, the company has few new products and lacks competitiveness. (3) Lack of professional and technical personnel. Due to the low profit of the packaging machinery industry, it is difficult to attract excellent technical talents, resulting in uneven talent teams, weak ability to independently develop products and innovation, and even weak ability to digest and absorb similar foreign products, resulting in consistent products for many years.

Relevant experts believe that the extensive operation of increasing capital investment and expanding production scale can no longer meet the needs of the development of the situation. my country's packaging production has entered a new period of adjusting product structure and improving development capabilities. Operation and management is an important topic in the development of the industry. The specific suggestions are: (1) The product structure should be market-oriented, change the current situation of low-tech content and low-level competition, and eliminate a number of low-efficiency, high-consumption, low-grade, low-value-added, labor-intensive products. Products, strive to develop and produce high-efficiency, low-consumption, large-scale complete sets of equipment and high-tech products. In terms of packaging functions, industrial and agricultural products should be refined and diversified, and packaging machinery products should be multi-functional and single-speed. The development of polarization; for candy packaging, such products that require pillow-shaped special-shaped conjoined products require the packaging of a series of products on a packaging machine. (2) In terms of technical performance, advanced technologies in other fields should be applied to packaging machinery, such as mechatronics technology, heat pipe technology, long-distance remote control technology, automatic flexible compensation technology, etc., so as to greatly improve the technical performance of the product. (3) In manufacturing, specialized production has become a trend. International packaging machinery manufacturers attach great importance to the general capabilities of packaging machinery and the entire packaging system. Some general standard parts are no longer produced by packaging machinery factories, and some special parts are produced by highly specialized manufacturers. The real packaging machinery An assembly plant in a sense.

Relevant experts also pointed out that in terms of soft environment, my country's packaging machinery should make efforts from the following aspects: (1) Strengthen macro guidance and industry coordination. According to the development of my country's packaging industry, advanced equipment should be introduced reasonably to speed up the process of digestion and absorption. For packaging machinery and equipment with large market demand and technical difficulties, we should concentrate on the advantages of the industry, take the road of combining production, learning and research, organize and target digestion, absorption, scientific research, and develop packaging machinery with intellectual property rights. , break the foreign technology monopoly, and accelerate the improvement of the technical level and self-sufficiency of my country's packaging. (2) The state provides support in terms of policies and funds. For the key projects of Baozhuan Machinery, strive for the support of the state in terms of policies and funds to mobilize the enthusiasm of the backbone enterprises of packaging machinery to develop new products. Through the research and development process, support a group of backbone enterprises of packaging machinery with innovative spirit, and cultivate our own The professional design team has created famous brand products of packaging machinery with Chinese characteristics. (3) Adjust the industrial structure, increase the concentration of production, promote specialized and serialized production, improve product quality and adaptability to the market; speed up the establishment of an innovation system, form the enterprise's self-development capability as soon as possible, and vigorously promote its use in the industry With CAD/CAM technology, my country's packaging machinery products can be refined, refined, specialized and strong.

Third, the international competitiveness of domestic packaging machinery

China's food and packaging machinery exports in 2002 were only $300 million, but in 2007 it reached $1.3 billion. In the past five years, China's food and packaging machinery exports have increased at an average annual rate of 40%, showing that my country's packaging machinery exports are ushering in a period of rapid development. However, the total export value is still less than 10% of the sales of the entire industry (the export volume of food and packaging machinery in developed countries accounts for about 30%-70% of the total output), and the number of export enterprises is less than 8% of the total number of enterprises in the industry. China's food and packaging machinery exports Its share in the global market remains low. In the future, China's food and packaging machinery exports still have a lot of room for growth.

At present, my country's export packaging machinery mainly includes beverage and liquid food filling machinery, packaging machinery, paper and cardboard processing machinery, paper-aluminum-plastic composite flexible packaging machinery, various window packaging, labeling packaging machinery, manufacturing packaging, Box, tube, barrel manufacturing machinery and resistance welding machines, etc. Food and packaging machinery export areas have spread all over Southeast Asia, the Middle East, South America, Africa, Europe and other places. Among them, the Asian region accounts for 35-40% of the total export value, the European market accounts for about 30% of the total export value, the Middle East and Southeast Asia are traditional export markets, and the African and South American markets are newly developed emerging markets in recent years. Overall, Chinese food and packaging machinery is very suitable for the technical level and economic conditions of developing countries and regions, and the future export prospects to these countries and regions are broad.

China's food and packaging machinery exports, from "small" to "big", from low-end to high-end, show a situation of product diversification. From "small" to coding machines and strapping machines, to "large" to complete sets of equipment, the exported food and packaging machinery basically covers the existing product categories, and different levels of food and packaging machinery have different sales markets.

1. China's packaging machinery export price advantage is obvious

China's food and packaging machinery technology is moderate, cheap and high-quality, with obvious price advantages. The price of food and packaging machinery products exported from China to Europe is only 1/3 or 1/4 of the international market. A self-produced "automatic filling and packaging machine" in my country can vacuumize without a vacuum chamber. Similar equipment in Germany not only needs to be evacuated in a vacuum chamber, but also only 70% of the speed of Chinese products, but the price is 5 times that of Chinese products. In the future, while China's food and packaging machinery exports will continue to maintain price advantages, they should increase the export share of large-scale complete sets of equipment and high-tech products, and strive to seize the commanding heights of technology.

2. Analysis of China's Packaging Machinery Export Market

Developed countries - the main market for packaging machinery demand

According to experts, developed countries such as Europe and the United States still occupy an important position in the global packaging machinery market. Market Research of Frost & Sullivan in the United StatesAccording to the investigation report, the market value of European packaging machinery in 2007 was 6.5 billion US dollars, and the market potential was huge.

France, currently the third largest packaging machinery market in Europe, has maintained an average annual growth rate of 4%-5% in the past 10 years. Most of its imports come from the European Union, the United States and Japan. The United States has maintained the status of the world's largest packaging machinery consumer for more than 10 years. The largest use industry of its packaging machinery is the food industry, followed by the beverage industry, household cleaning products and cosmetics industry, medical supplies and tobacco industry. Among the demand for food packaging machinery, the demand for vegetable and fruit packaging machinery accounts for the largest proportion; the packaging machinery required for meat is the second; dairy products are the third; bread is the fourth; candy is the fifth.

Whether Chinese packaging machinery can open the US market or even most developed markets is related to the technical level of Chinese packaging machinery on the one hand, and the shape of the packaging machinery market in these countries on the other hand. As a highly developed liberalized market, the "polarization" phenomenon of American packaging machinery manufacturers is obvious. Small and delicate electronic products represented by testing equipment and coding devices are flourishing in the United States; general-purpose packaging machines, mainly heat shrink packaging machines, wrapping machines and sealing machines, also occupy a considerable proportion; filling machines are also used. , labeling machine, capping machine-based large-scale packaging machinery production line, the United States has basically no production, the market is almost entirely occupied by imported equipment, especially the equipment produced by German and Italian manufacturers. Through imitation, introduction of technology and capital, and global procurement, China's packaging machinery manufacturing level and industrial design level have developed rapidly. Today, China's packaging machinery manufacturing enterprises can easily obtain some key components through global procurement, thereby rapidly improving the technical level and reliability of the equipment. If it is said that Chinese-made machinery cannot compete with German, Italian and Japanese products in high-speed filling machines, labeling machines, cartoning machines and manipulators, then for some products with low technical content, currently produced in China Many of the packaging machinery of the company can already meet the requirements of the US market and are most likely to achieve breakthrough progress in the short term. Especially for some general-purpose packaging machinery, such as heat shrink packaging machines, wrapping machines, filling machines, labeling machines, carton sealing machines, vacuum packaging machines, weighing, filling and sealing machines, etc., the cost of products made in China is less than that of the United States Half of the product is highly competitive. Low price is the best stepping stone for Chinese packaging machinery to enter the US market.

Russia - strong demand for small and medium packaging machinery

It is understood that in recent years, with the recovery of the economy, the demand for packaging machinery in the Russian market has been increasing. At present, the market capacity of Russian packaging machinery is 5 billion to 7 billion US dollars per year, while Russia's domestic packaging machinery production and supply capacity only accounts for 20% of the market share. Therefore, 80% of the Russian packaging machinery market demand mainly relies on imports. According to expert analysis, the current market demand for small and medium-sized packaging machinery in Russia is relatively strong, and the demand for automated packaging machinery is increasing. China's small and medium-sized packaging machinery, such as strapping machines, bag forming and filling packaging machines, vacuum packaging machines, sealing machines, etc., due to stable performance, easy operation and low prices, sales in Russia have grown steadily.

Africa and South America packaging machinery market should pay attention

For Chinese packaging machinery exporters, the African and South American markets are emerging markets in the past two years, and they are worthy of further development in the future. Although the technical level of China's packaging machinery is generally not very advanced, the specifications and models of the products are not all available. But on the whole, Chinese packaging machinery products, especially medium and small packaging machinery and food processing machinery, are more suitable for the market demand in Africa and South America, and the low price of the products is beyond the competition of other countries. Judging from the export situation in 2008, the current export of Chinese packaging machinery to the African market is rising rapidly, and the export share of Chinese packaging machinery to Africa will increase in the future. At the South American exhibition, China's packaging machinery products are very popular locally. In the past two years, the export of Chinese packaging machinery to the South American market has also maintained a rapid growth trend. At present, the main models of packaging machinery demanded in the African and South American markets are: semi-automatic water vertical packaging machine, corrugated box production line, PET (polyester vinyl) plastic bottle production line, soap horizontal packaging machine and horizontal filling and sealing machinery for cheese and butter with creamer etc.

ASEAN-China is an important export market for packaging machinery

ASEAN has long been an important export market for Chinese food and packaging machinery. On the one hand, there are more Chinese in ASEAN, and they believe in Chinese products. On the other hand, China and ASEAN are adjacent to each other, and the transportation is relatively convenient. At present, China's exports to ASEAN account for about 19.35% of China's total exports of food and packaging machinery, and 36.9% of its exports to Asia. In recent years, in order to promote the export of Chinese food and packaging machinery to ASEAN, the relevant state departments have held "China-ASEAN Food and Packaging Machinery and Related Equipment Briefings" for many times. Provide $10 billion in interest-free loans to facilitate their purchase of Chinese equipment. At present, many food and packaging machinery products in China are not known to ASEAN customers. China Food and Packaging Machinery Industry Association plans to organize relevant enterprises to hold exhibitions in ASEAN countries. my country's food and packaging machinery enterprises should make full use of "China-ASEAN Expo" and other professional exhibitions, and gradually establish stable cooperative relations with ASEAN-related enterprises to further promote the export of my country's food and packaging machinery to ASEAN.